Fighting Osteoporosis: Women Are The Backbone Of Society

Osteoporosis – ‘porous bone’ –  is a disease of the bones, affecting mainly but not exclusively, older women. Osteoporosis occurs when ‘the body loses too much bone, makes too little bone, or both’. Bones then become extremely brittle and weak and are vulnerable to falls, bumps and in more severe cases – sneezing or just minor knocks.

It is estimated that osteoporosis affects about 200 million women globally. This is according to the International Osteoporosis Foundation, and with no cure for the disease, prevention is the best form of treatment.

South Africa joined several countries in marking World Osteoporosis Day recently and prominent female role models, Leanne Manas, Amy Kleinhans-Curd and Refiloe Seseane were at the Men.Cal 7’s Woman to the bone campaign to raise awareness of the role South African women play in building a strong nation.



Woman To The Bone takes a bold stance on the contribution of South African women in society while tackling the irony that women’s bones are more susceptible to calcium deficiency due to factors such as pregnancy and menopause, which lead to bone weakness.

According to the Mayo Clinic, ‘symptoms of osteoporosis include back pain, caused by a fractured or collapsed vertebra and a loss of height over time.  A leading cause of osteoporosis is a lack of certain hormones, particularly oestrogen in women and androgen in men. Osteoporotic bone breaks are most likely to occur in the hip, spine or wrist.

in line with their Women To The Bone campaign, MenaCal.7  also supports The Clothing Bank, a non-profit organisation (NPO) that helps unemployed women become socially and financially independent. The Clothing Bank receives excess clothing and other merchandise donations from local major retailers and then trains disadvantaged, unemployed mothers to sell the clothing and establish a sustainable informal retail trading business. MenaCal.7 will donate R2 of every pack sold to The Clothing Bank, thus supporting the upliftment of women in South Africa, as they are the backbone of the nation.

Visit to nominate a woman who you feel is giving selflessly to society and her community, and she could win R20 000 in cash to further her purposeful work.