The Dyson Luxury Supersonic Hair Dryer Arrives In SA | People Magazine

The Dyson Luxury Supersonic Hair Dryer Arrives In SA

The Dyson Luxury Supersonic Hair Dryer Arrives In SA

HAIR dryers can be bulky and difficult to manoeuvre and blasts air at high temperatures, which can cause extreme heat damage, all with the risk of hair being sucked into and trapped in the filter. Dyson engineers set out to rethink the hair dryer. Dyson’s Supersonic hair dryer uses a fast, but focused airflow, is engineered for balance in the hand and intelligently controls the temperature to help protect hair from extreme heat damage.

The Dyson Luxury Supersonic Hair Dryer Arrives In SA

 “Hair dryers can be heavy, inefficient and make a racket. By looking at them further we realised that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems” – James Dyson.

Hair Science

Dyson has invested £50 million in the development of the Dyson Supersonic hair dryer includingreating a state of the art laboratory dedicated to investigating the science of hair. Dyson engineers studied hair from root to tip, understanding how it reacts to stresses, how to keep it healthy and how to style it. For over four years they tested the product on different hair types and built test rigs which mechanically simulate hair drying techniques – which can differ around the world. To date 1625 km of real human hair have been used in testing.

Motor Enabled

The Dyson Supersonic hair dryer is powered by the patented Dyson digital motor V9, created in-house by a team of over 15 motor engineers specifically for this machine. It is Dyson’s smallest, lightest, most advanced digital motor.  It is up to eight times faster than other hair dryer motors and half the weight. In addition, the Dyson digital motor is engineered to be powerful yet compact. Most conventional hair dryers have the motor in the head of the machine, but Dyson’s is small enough to be positioned in the handle and because of this the machine is engineered for balance.

Helps Protect Natural Shine

Some conventional hair dryers can reach extreme temperatures, especially when held close to your head. This can cause extreme heat damage to hair. The Dyson Supersonic hair dryer has intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures. A glass bead thermistor measures the temperature 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element.

Fast And Focused

The Dyson Supersonic hair dryer uses Dyson’s patented Air Multiplier technology. The volume of the air drawn into the motor is amplified by three due to this technology producing a high pressure, high velocity jet of air, which creates a focused jet of air, angled at 20° for controlled, precise drying and styling. Allowing you to dry and style at the same time.

Acoustic Engineering

A team of Dyson aero-acoustic engineers sought to understand how the acoustics of this machine could be optimised. By using an axial flow impeller inside the motor and by giving the motor impeller 13 blades instead of the usual 11, Dyson engineers pushed one tone within the motor to a sound frequency beyond the audible range for humans.  The Dyson Supersonic™ hair dryer is a hair dryer engineered to reduce noise, without compromising on speed.

More interesting facts about the Dyson Supersonic hair dryer:

  • Dyson has invested almost £50 million (approximately R910 million) in the development of the Dyson Supersonic hairdryer
  • Dyson has built a bespoke, state of the art Hair Laboratory in research, design and development.
  • 1010 miles of human hair has been used in testing
  • 600 prototypes
  • 100+ patents pending
  • 16 patents pending for the attachments alone
  • 4 years in development
  • 103 engineers
  • 2 year guarantee on parts and labour.
  • All the attachments remain cool to the touch. Using Heat Shield technology the hot air is contained within a sandwich of cold air meaning the surfaces of the attachment stay cool.  Being magnetic, each nozzle is easy to attach and adjust.

The Dyson Luxury Supersonic Hair Dryer Arrives In SA

The Dyson Supersonic has a two year guarantee on its parts and labour and retails at a recommended price of R6 499. It is available from all Gary Rom Salons and online at, as well as online at @Home and Hirsch’s.



I am Beauty Editor at People Magazine and a make-up artist. I have worked with many celebrities, including, Phumeza Mdaba, Boity, Zuraida Jardine and Rolene Strauss. I always knew I would work in magazines, as I grew up in publishing (my parents are publishers). When I’m not writing beauty or following my passion for make-up, I can be found reading and spending time with family and friends. I am also a tea-lover

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