S17 PUMA Women ‘DO YOU’ Campaign Featuring Cara Delevingne
Global Sports Brand PUMA keeps the flame alive and continues to inspire confidence in women everywhere with their ‘DO YOU’ campaign for Spring-Summer ’17. Continuing to drive the campaign is International Model, Actress, Activist and Brand Ambassador Cara Delevingne. ‘DO YOU’ encourages women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life.
Living up to the mantra that the ‘only way to be you is to #DoYou’, the campaign shows Cara in her natural, candid element, wearing pieces from PUMA’s latest Women’s Sportstyle and Bodywear ranges which she styled herself. To complete the look Cara adorns the breakout style Basket Heart which has received a denim makeover. The court icon is decked out in an all-over denim-look upper, this sweetheart is as tough as it looks. Thick cotton laces complete the style for the perfect bow. Available in indigo hues of Twilight Blue, Halogen Blue and Oatmeal.
Cara stresses that you should dictate your own destiny, from your attitude towards life down to your personal style. You should look through the same lens when you make fashion choices. “It’s about finding yourself. It’s good to be inspired and look up to people but to find what really makes you happy, no matter what that is, don’t follow the crowd,” she adds.
The Basket Heart Denim will be retailing for R1 299 at Cross Trainer Stores from 6 April.