Ryan Keys of Keys Fashion has collaborated with international fashion and lifestyle retail website – BayOne for Africa (www.bay.one) The designer has created a cocktail collection that will be available to the South African and African market on the UK-based website, BayOne for Africa. Please find the link: https://www.bay.one/brands/keys-fashionThe collection was inspired by Ryan Keys’ fashion week theme – When We Locked Eyes. BayOne for Africa aims to assist the brand to reach new markets across Africa.The couture designer has dressed a number of well- known celebrities, including Nandi Mngoma and Liesl Laurie. Alongside, his numerous high-profile customer based in South Africa, Ryan has successfully managed to get the attention of the African elite – including the Queen of Swaziland.
“I was looking for a strategic way to expand my brand to the clients based in Africa. BayOne for Africa is key in this move. They believe in my brand and they are confident that it will do well with their audience and customer base.” Ryan Keys“The decision to incorporate a South African designer is one we have been exploring and what better way to start than with one of the best. Ryan has a great collection and we are excited about the collaboration.” Sujatha Mcmurtrie: Co- founder for BayOne for Africa.