Revlon Launches LIVE BOLDLY Campaign
REVLON has launched its new Live Boldly Campaign in New York City and introduced four new Global Ambassadors, who join actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent the new campaign platform because they embody what it is to “Live Boldly.”
As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry’s perspective by creating a more inclusive definition of beauty.
“I am thrilled to be part of this timely and groundbreaking, campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” says Graham. “Live boldly is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”
Aboah, Hammam and Zimmermann are inspirations in their own right and exemplify many key characteristics of Live Boldly. Aboah was recently named Model of the Year and founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community. As a top African-Arabic model, Hammam has graced countless magazine covers and has become a fixture on fashion runways around the world. Brazilian-born cover and runway model, and environmentalist, Zimmermann, was discovered at the age of 14, and was named by VOGUE Paris as one of the ’30 models of the 2000s.’
“Revlon has given us a platform that allows us to be accessible to all different types of women,” says Aboah. “To me, living boldly means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”
The Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations.
Live Boldly launches across all media platforms, beginning today. For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding the Live Boldly campaign, visit www.Revlon.com, #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.