Nivea Collaborates With Fashion Brand Khosi Nkosi
GLOBAL skincare brand NIVEA has teamed up with local fashion brand Khosi Nkosi, a power-house label worn by celebrities the world over. The likes of award- winning actress Lupita Nyongo, and local celebrities such as Nomzamo Mbatha, Liesl Laurie, Ayanda Thabethe and Zizo Beda-Tshwete have all chosen brand Khosi Nkosi for their fashion inspiration and expression. Certainly a big scoop was when Nyongo donned a Khosi Nkosi dress to the screening of Queen of Katwe in New York in October 2016, not only highlighting her support for the South African fashion industry, but it’s high level of sophistication and skill too.
Lupita Nyongo wearing Khosi Nkosi
The announcement of the collaboration between NIVEA and brand Khosi Nkosi, comes on the mark of fashion house’s 10th year anniversary in retail. With its sights firmly set on becoming the number one fashion-retail brand in Africa, the relationship with NIVEA is perfectly poised to continue the brand’s success story on the global stage.
This exciting partnership is at the heart of an extensive marketing campaign running from mid March to end June 2018 for NIVEA Invisible for Black & White Deodorant, aimed at consumers who adore fashion and embrace it as an expression of their lifestyles. This deodorant innovation is a number one seller, both globally and in South Africa, formulated to deliver effective, yet caring, 48 hour protection from underarm perspiration, and additionally to help prevent unsightly yellow stains on white clothing and white powdery stains on black shirts.
Local fans can also win one of 200 Khosi Nkosi designer dresses inspired by the NIVEA Black & White deodorant. The piece features an exclusive monochrome fabric print and is designed in a classic and chic off-shoulder wrap style. Local digital influencer, beauty blogger and make-up artist Mihlali Ndamase can be seen wearing this classic black and white dress in the television, print and in store advertising for this campaign.
Mihlali Ndamase wearing Khosi Nkosi
How to enter to win one of 200 exclusive Khosi Nkosi wrap dresses: simply dial *120*4446#. Sessions charged at 20c per second.
About brand Khosi Nkosi
Established in 2008 after winning the YDE Young Local Designer search competition, brand Khosi Nkosi is proud to embrace the beauty of all women irrespective of size, shape or age. The collection began trading through three YDE stores in the beginning of 2009 and now currently supplies garments throughout the retailer’s 21 stores. Accolades keep coming; the brand won the YDE Most Innovative Brand in 2012 and 2016, and was also awarded the YDE Consistently Top Performing Brand for three years running since 2015, all presented by the Truworths CEO, Micheal Mark.
Inspired by and created for ‘Boss-ladies’ – strong, modern and worldly women who love and respect themselves, the Khosi Nkosi collection is designed to turn heads, win admiring glances and earn compliments. But of course – and most importantly – help women feel more powerful from within. Every ‘Boss-lady’ loves her clothing and likes to take care of it, so the collaboration is the perfect pairing of fashion-garment-meets-fashion-deodorant.