Madiba: Shave To Remember An Icon
The year 2018, marks the centenary year of our celebrated world icon – Nelson Mandela’s birth – Rolihlahla Mandela was born into the Madiba clan in the village of Mvezo, in the Eastern Cape, July 18, 1918.
To remember and celebrate Madiba’s legacy, the Nelson Mandela Foundation in collaboration with Philips South Africa is calling on all South Africans and beyond to Shave to Remember, and reignite the unwavering spirit of Madiba by recreating the iconic Madiba line hairstyle.
From the world-renowned Madiba shirts, to the shaved parting down the left-hand side of his head known as the Madiba-line, and famous fabric prints that inspired the 46664 fashion line; the legacy of this world icon has far exceeded that of only a liberation leader. He understood the importance of putting your best foot forward – be it through impeccable style, what he stood for, how he bridged differences, or his embodiment of hope, light and grace.
“The path that Madiba wore on his hair represents a long road that he walked, but more importantly, signifies the distance that still lies ahead for all of us that are left behind to continue the journey of freedom, peace and equality,” says Sello Hatang, Chief Executive of the Foundation. “That is why we are inviting everyone to join this social movement of wearing his iconic cut with pride in remembrance, and why we call on each South African and beyond to find personal inspiration by living his values, and creating the absolute best version of our future.”
The shaving drive will kick-off on Youth Day, June 16, 2018; South Africans are urged to head to their local barber, get the haircut, taking and tagging pictures. Everyone is encouraged to ‘find the Madiba within them’ and to continue his legacy in their every day life.
On Saturday, June 30, 2018, the Foundation along with Philips will host a ‘day to remember’ at Mary Fitzgerald Square in Johannesburg. The initiative will bring 30 local barbers together in the inner city to craft Madiba’s iconic cut for six hours, and recreate a symbol of recollection, and determination. Local artists including Sizwe ‘Reason’ Moeketsi, MsCosmo, Major League DJs and street drummers will provide the backdrop for a day to remember.
Coming up: Look out for our Philips giveaway of the specially branded shavers in our competition section.