Hair Myths Busted With ghd

YOU’VE probably heard them all: “brush your hair 100 times a day to make it grow” or “shampooing makes your hair shed”. Some hair myths have been around for so long, we don’t even know what’s fact and what’s fiction anymore. Stop worrying about your hair dilemmas as ghd’s experts sift the myths from the facts and offer some expert advice.

MYTH: All straighteners are created equal – they all work the same.

truth: “This is absolutely not true. The quality of plates is very important and will determine the quality of the finish. The ghd plates are advanced and have intelligent tri-zone® technology to maintain a safer-for-hair heat constantly and evenly from root to tip – this means that the temperature is maintained along the plate and so you only have to pass the hair through the plates once to style, thus reducing the amount of heat your hair is being exposed to.” – Adam Reed, ghd global ambassador

Hair Myths Busted With ghd

MYTH: The more you brush your hair, the healthier it will be.

truth: “Brushing your hair 100 times a day is definitely not needed! Over-brushing can damage your scalp and the hair’s cuticle. Invest in a paddle brush – this is the gentlest form of brush. The big, flat shape is smoothing and anti-static. The rounded end ensures you cannot scratch the scalp and the evenly spread out plastic bristles cause less tension with fibre interaction when detangling to ensure the scalp isn’t damaged. But definitely don’t over brush your hair, your hair is delicate and should only be brushed when necessary.” – Zoe Irwin, ghd UK ambassador

Hair Myths Busted With ghd

MYTH: Heat makes coloured hair really dull.

truth: “Extreme heat can cause hair colour to dull. Don’t risk using styling tools that reach super high temperatures, instead invest in the ghd platinum™ styler which maintains a continual temperature of 185 degrees and is proven to be kinder to your hair colour, delivering two times more colour integratory than a styler working at 230°C.” – Dr Tim Moore, ghd Chief Technology Officer

Hair Myths Busted With ghd

MYTH: Turning up the temperature results in a longer lasting style.

truth: “The hottest temperature is not the key to getting your hair just how you want it. The secret is maintaining the optimum styling temperature of 185°C at all times. Intelligent tri-zone® technology (3 heat sensors across each plate) maintains a safer-for-hair heat of 185°C constantly and evenly from root to tip. If you use a straightener with a higher temperature you risk causing irreversible damage to the hair. Lower temperatures mean the style will not hold and you’ll be disappointed with the finished look.” – Dr Tim Moore, ghd Chief Technology Officer

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