Going, Going Blonde - The Healthy Way To Go Platinum | People Magazine

Going, Going Blonde – The Healthy Way To Go Platinum

CELEBS have been lightening their hair for winter, which is a great change of pace from the deep darks we usually see when the weather turns cold. From ashy platinum to caramel balayage, new blonde ideas prove the shade can look brand new and complement every skin tone. Ashleigh Doveton from FUGO salon gives her tips to make sure your hair doesn’t look fried when you go light.


Great Expectations

MAKE sure your stylist gives you a thorough consultation. Discussing the pros and cons and managing expectations on what can be achieved with your hair colour. ‘Fully understanding the history of your hair plays a huge role in deciding how this process will go. If your stylist doesn’t ask enough questions you should be worried. This is not a one size fits all story’ advises Ashleigh.

Lighten Up

THE hair’s condition is very important. Slow and steady wins the race, especially when lifting through years of darker dye jobs. The hair is an organic fiber and must be respected. ‘There are amazing treatments available now allowing us to maintain condition, but if the hair is abused, it will come back to haunt you!’

Treat Time

IN-salon treatments, home care and careful cleansing is very important when going lighter. When removing colour from hair a lot of the good stuff goes with it, unfortunately. In-salon treatments are way more intense. Pop in to your salon and have a treatment every 4 to 6 weeks.

Throwing Shade

CHOOSE the right shade for you. If you are altering your natural colour in a big way, it’s crucial that you choose the correct tone for your skin type, not just what is on trend! If you have the incorrect tone it could mean having to wear a lot more make-up. A professional stylist would mention this to you in your consultation, so heed their advice.

Styling SOS

KEEP styling gentle, as heat can add to the damage. ‘Hair is fragile from lightening, but heat is the killer! So use good Styling aids,’ says Ashleigh. ‘A heat protector is key. Also look for products that give volume, hold and texture, depending on your desired result.’ Styling aids assist you in achieving the look you’re after, this means less heat across the board.

TIP: DURING the lightening process hair may lack shine and might be frizzy. Instead of whipping out the Iron, invest in a finishing product to smooth.

Healing Smooth Thermal Defense Spray: R290, By Lanza, Everythinghair,B3 Brazilian Bond Builder Shampoo: R535, Brazilian Blowout, B3 Brazilian Bond Builder Conditioner: R565, Brazilian Blowout, 10-In-1 Keratin Miracle Damaged And Brittle Hair: R169.95, By Franck Provost Paris, Clicks, Elixir Ultime For Colour-Treated Hair: R560, Kerastase And Love Touch Shine Spray: R435, EVO

Contact Fugo on (011) 327-3606 to book your appointment. Follow them on Facebook and Instagram @Fugosalon.



I am Beauty Editor at People Magazine and a make-up artist. I have worked with many celebrities, including, Phumeza Mdaba, Boity, Zuraida Jardine and Rolene Strauss. I always knew I would work in magazines, as I grew up in publishing (my parents are publishers). When I’m not writing beauty or following my passion for make-up, I can be found reading and spending time with family and friends. I am also a tea-lover

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