Pyer Moss, New York Fashion Week Spring/Summer 2020’s most highly anticipated show, had creative director Kerby Jean-Raymond pulling out all the stops at the King’s Theatre — a legendary concert hall in his hometown of Flatbush, Brooklyn, New York.
Pyer Moss was the hottest ticket in town — traffic for New York Fashion Week was at a standstill in Brooklyn on a late Sunday night. It was a moving, meticulous presentation of epic proportions, with a production budget exceeding the equivalent of R5.9 million, featuring a massive gospel choir and musicians surrounded by a catwalk to form the perfect backdrop for his Collection 3. Indeed, Pyer Moss achieved its goal — to form a juxtaposition of storytelling and social commentary through his artistic garments.
Celebrities flew in from all corners of the globe, to attend such as Tiwa Savage, Estelle, ASAP Ferg, Dapper Dan, Joan Smalls, Karreuche… the list went on and on — as did the massive double line that spiralled blocks long to enter the venue.
His “Sister” presentation was part of “American, Also”, a three-part collection created to uncover stories of black peoples’ contribution to popular American culture. The collection used artwork by recently exonerated artist Richard Phillipa to commemorate the contributions of Sister Rosetta Tharpe, who invented Rock ’N’ Roll in the 1940’s, but rarely received credit for having done so.
Kerby Jean-Raymond was still in high school when he won a scholarship from Sean John, the label founded by rapper Sean Combs, who won the CFDA Menswear Designer of the Year in 2004. 14 years later, Jean-Raymond went on to win the CFDA/Vogue Fashion Fund award. Last week, Jean-Raymond was named to the CFDA board by recently installed chairman, Tom Ford.