FIRST they brought you salon services and skincare, then they brought you nail colour and BB Cream and now (drumroll please) they are completing their beauty offer by bringing you Sorbet make-up. Everything you could possibly need to feel good!
Launching in selected Clicks stores and Sorbet Salons today! Sorbet is not new to the beauty world, in fact they have a long history of understanding women’s needs across all areas of beauty. From beauty services in salon, to products across skincare and body they have worked hard to make you and your skin feel and look good. But the missing piece to their beauty jigsaw was make-up, and after the success of the BB Cream and nail colour they took the hint and with the help of skincare experts, set about creating a complete make-up range. We all know that makeup is about how it makes you look, right? Well actually we think that the way skin looks and makes you feel is pretty important too. In our world we are a little obsessed about healthy looking skin, so the best way to ace your base and get a flawlessly gorgeous finish has got to start with getting the right foundation for your skin.
After listening to Sorbet guests they realised that when it comes to make-up, there are some basic needs that get in the way of feeling good, like finding the right foundation shade. so they set about addressing these needs from the get go. Sorbet decided to enlist the help of the women of South Africa, and together with Clicks they launched The Skin Tone Project. This nationwide project got up close and personal with nearly 3000 women to enable Sorbet to create a foundation range that would match all skin tones. They found that 28 shades were needed to offer a match for all, giving Sorbet one of the most extensive ranges in South Africa.
They didn’t stop there, and created Foundation Match-Me services to help everyone find their perfect match in store with their Match-Me experts at the ready in Sorbet salons and participating Clicks stores.
With the canvas sorted, they worked to develop a range of products that would let ladies go about creating their own look. From eyeliners to lipstick to professional tools, and of course the products needed to take it all off again too, Sorbet has made sure that their products work hard so you don’t have to.
Our Beauty Ed, Carli Prinsloo, compiled her top picks from the range as her make-up must haves:
Sorbet Prep & Poreless All-In-One Super Face Primer
Used under your foundation and make-up, this antioxidant-rich primer works with all skin tones to create a smooth, poreless canvas.
Sorbet Under Cover Undereye Concealer
Fake a good night’s sleep with this nifty pen concealer with a brush-tip applicator. Available in 3 shades.
Sorbet What a Cheek Blush Cheek Stamp
This nifty blush features a built-in applicator sponge for a no-mess pop of colour in 1 of 3 pretty shades.
Sorbet Shimmer & Glow Shimmer Bronzer
Choose 1 of 2 dazzling palettes for an instant pick-me-up that gives you a beautifully soft and natural glow. It features baked powder technology for a luxurious finish. It can be used to add a bronzed glow to both face and body, and each strip can be used as an individual eyeshadow.
Sorbet Glow & Tell Liquid Highlighter
This golden glow award winner can be mixed with your foundation or primer for a radiant look, or simply dab a little onto your upper cheekbones and temples for the perfect highlight.
Sorbet Get Lippy Moisturising Lip Colour
This long-lasting formulation contains coconut and lanolin to nourish and moisturise your lips, and it also contains sun protection additives. Available in 12 beautiful shades.
With Sorbet’s team of trained make-up experts in store you can get all the help you need to choose, apply and master your own make-up. And although you can’t take these make-up experts home with you, you can get your hands on a full range of professional tools designed to make it easy to get a pro finish every day.