Perfumes, deodorant and lotions brand Gold Series, has announced that talented actress, songstress and performer Simphiwe Ngema will be representing the brand. At a star-studded event in Johannesburg last week, brand manager Geraldine Darwood said that with the additions to the range and Simphiwe’s support the proudly homegrown brand will soon become a household name across South Africa. “We have a beautiful range of quality products, that are made specifically for South African men and women, and we’re thrilled to have Simphiwe part of our team,” said Darwood.
The Gold Series perfume range has been updated with a classically elegant bottle design and premium packaging. “Our Pour Femme range in perfume has also been extended to a full range of body sprays and roll-on deodorants which makes layering these gorgeous fragrances possible,” says Darwood. The deodorant range also boasts an improved 48-hour protection with long-lasting fragrances, like that of the perfume range.
Darwood says that the Gold Series collection of products takes fine fragrances to a broad South African audience at an affordable price. “The packaging is aspirational, with a high-quality product – offering both male (Pour Homme range) and female (Pour Femme range) audiences the chance to smell and feel great.”
In addition to the fragrance range, Gold Series is also available as a lotion, taking the brand outside of its’ traditional category. “The lotions are fantastic to combat dry or ashy skin whilst still complimenting the deodorant or perfume product you’re using,” says Darwood. The lotions are available in the Pour Femme range and the fragrances mirror that of the perfumes.
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