Rouge’s PR Team Wins Big At SABRE Awards | People Magazine

Rouge’s PR Team Wins Big At SABRE Awards


Communications consultancy, Instinctif Partners, won big at this year’s SABRE awards, taking home the top honours for Best Public Relations Campaign in Southern Africa and Best Corporate Image for their Rouge, New Era Sessions campaign.

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The awards, run by The Holmes Report, celebrate Superior Achievement in Branding Reputation & Engagement (SABRE) from public relations companies and individuals throughout Africa. Instinctif Partners stood out as one of the big winners of the night, taking home a total tally of 4 awards, two of which were for their New Era Sessions campaign. The project was also one of only five nominated for the coveted Platinum SABRE Award, which recognises the overall best campaign in Africa for 2017.

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I’m the Junior Writer, and I write stories for both our online and print platforms. I’ve always been passionate about the world of media and entertainment and I’m grateful to now have an opportunity where I can give people a voice. Some of the celebs I’ve interviewed include, Cassper Nyovest, Randy Fenoli, Maps Maponyane, Mel Gibson, and a whole lot more. I’m also passionate about social media; I love the fact that it has made it so much easier for people to get themselves out there. If I’m not writing stories, I’m either in the studio making music, especially Hip Hop or I’ll be spending time with my loved ones.

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