Benny Afroe signs record label deal with Vth Season

by Moses Ntombela

After a whirlwind month of numerous accolades with his new single Hello Baby!, young, fresh, musically trained artist, Benny Afroe, has announced that he has signed a record label deal with leading African creative marketing agency and record label, Vth Season.

With an official signing that happened yesterday afternoon, Benny Afroe joins a family of formidable and rising talent under Vth Season such as AKA, BigStar Johnson, Lungisa Xhamela, Manu WorldStar, Ami Faku and Eternal Africa of EQO who produced Benny Afroe’s Hello Baby!.

“After running independent for almost 10 years, it feels great to finally find a partnership that fits well. I’m excited about this new journey and new music. From the onset, Vth Season understood my brand and the bigger vision. I can’t wait for the world to see what I have to offer. Thank you Vth Season for partnering with me and believing in my talent,” shares Benny Afroe.

“Benny Afroe is creative in many ways… Producer, Songwriter, Fashion Brand, Musician and Performer. Vth Season is the home of highly creative and talented people. Our expertise, relationships, connects and passion for the creative process is the perfect fuel for Benny Afroe’s Musical and Brand career,” expresses Benza of Vth Season.

Ninel Musson, Director at Vth Season adds: “I am fascinated by Benny Afroe’s brand and global relevance. I admire what he has done as an independent artist so far. We are excited to play a role in the great next step of his career as an African artist. We believe in the music; we love listening to him.” As highlighted at the signing yesterday, which was attended by select media, Benny Afroe’s friends and fellow Vth Season artists – Manu WorldStar, Lungisa Xhamela and Eternal Africa, Vth Season never rush the process of signing an artist. They’ve had their eye on Benny Afroe for a while and started working with him in February this year to create and release Hello Baby!, the results of which are evident; 15 000+ streams on Apple Music, 10 000+ streams on Spotify, number #18 on an iTunes chart in the USA, music video premier on Trace Africa, amongst other accolades.

Watch Benny Afroe’s Hello Baby! music video on YouTube here:

Stream or download Benny Afroe’s Hello Baby! here: Benny Afroe’s Hello Baby! release and signing to @VthSeason marks the dawn of a new era for the freshman. Follow them both on social media for more music news and an EP to be released in the latter part of the year.

Connect with Benny Afroe:
Twitter: @bennyafroe
Instagram: @bennyafroe


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