With a few days until Voting Day, Levi’s® along with some of South Africa’s most influential men and women are encouraging the youth to use their voice and vote at the National Elections on 8 May 2019.
People magazine is giving away Levi’s® limited edition VOTE t-shirts to 10 lucky readers!
The Levi’s® brand has a long history of supporting authentic self-expression and social causes that define our times.
During the HIV/AIDS epidemic in 1983, company executives established comprehensive education and health services for employees and partners and in 1992 Levi’s® stood with LGBTQ couples amplifying a voice for same-sex marriages, becoming one of the first Fortune 500 companies to offer full partner benefits.
In 1994 the brand began creating new ways of making jeans using less water which they shared with competitors to inspire industry-wide change. In 2010, the Cape Town factory in Epping started using Water<less technologies in their jean manufacturing process. Currently, over 75% of all jeans produced at this factory are made using Water<less technologies, with a goal of over 80% forecast for 2020.
More recently, on International Woman’s Day, the I Shape My World campaign once again saw Levi’s® at the center of culture, inspiring self-expression and originality by supporting women around the world who are making a positive impact on their community and shaping their worlds to uniquely fit them.
It’s Your Voice. Vote.
South Africa’s National Elections are just around the corner. In the 2014 election year, only 33% of eligible youth voted and Levi’s® believes this needs to change. The brand is lending its voice in a drive with some of the most influential men and women from across the cultural sphere to increase voter awareness and turnout on Election Day.
Key partners taking a stand alongside the brand are DJ and producer Black Coffee, Actress Nomzamo Mbatha, rapper Rouge, TV presenters Maps Maponyane, Pabi Moloi and Katlego Maboe, Metro FM DJ Moflava, rocker Francois Van Coke and Instagram darling Qaanita Orrie.
Each will share their personal motivation for voting on Election Day and a portrait image of themselves wearing the iconic Levi’s® Vote t-shirt. Over 1000 Levi’s® limited edition Vote t-shirts will be given away to the public through various competitions on the Levi’s® South Africa Instagram page as well as through the Instagram pages of the influencers joining the movement.
What can everyone do? Get out and VOTE. It’s your voice. It’s Your Vote. Use it.
Join the conversation on social media:
Giveaway Terms & Conditions to take note of:
- Winners need to reside in Cape Town, Durban, Johannesburg and Pretoria
- Competition winners have to collect their prizes from the following Levi’s stores (Cape Town – V&A Waterfront, Durban- Gateway, Johannesburg – Sandton Mall, Pretoria – Menlyn Mall)
- Winners need to collect their t-shirts no later than 8 May 2019