Super Rugby’s heroes are #TacklingCancer
We attended the launch of Supersport and Vodacom’s #Tacklingcancer campaign. The kids of CHOC House in Saxonwold had such a fun afternoon meeting their rugby heroes and receiving a few goodies just to make their lives a little bit easier and happier.
Supersport & Vodacom have launched an awesome campaign aimed at raising funds and awareness for CHOC Childhood Cancer Foundation. For 40 years, CHOC has been the only organisation in South Africa that provides nationwide comprehensive support to children and teenagers with cancer, life-threatening blood disorders and their families.
A tackle is the moment in any rugby match that makes a big impact – about 8Gs of impact according to sports scientists. And it occurs not just once, but several times over and over in a rugby match. Scientists will tell you that one of the most basic laws of physics is that if you put enough forces together, you are destined to make a very big impact. This is the kind of impact that Vodacom and SuperSport are hoping to make during the 2019 Vodacom Super Rugby season.
For every tackle made by a South African player this Super Rugby season, Vodacom and SuperSport will together donate R100 to CHOC in support of those kids and their families who are taking even bigger hits on a daily basis.
“We are #TacklingCancer in a very real way this Vodacom Super Rugby season. It’s a season dedicated to heroes through our ground-breaking collaboration with Marvel and the superhero-themed kits that the South African teams will wear for the local Derbies. With the CHOC tackling cancer initiative it’s a season where we’re showcasing the real superheroes of everyday life, through the players supporting our cause and the brave children and their families fighting cancer on a daily basis,” said Michelle van Eyden, Executive Head of Sponsorship at Vodacom.
The aim is to raise R1 million throughout the season. Rugby fans can also contribute by adding R5 for CHOC to every Vodacom Super Rugby match ticket they purchase, buying CHOC merchandise at the CHOC stores that will be at every stadium for the South African derbies (also look out for the CHOC Cows at the stadiums), or by going to www.choc.org.za and making a donation.
A season of pure superhero inspiration by South Africa’s rugby heroes will also include several unique events with CHOC and the Vodacom Bulls, Emirates Lions, Cell C Sharks and DHL Stormers. The Vodacom Bulls will take part in a CHOC hospital visit, while the Emirates Lions and DHL Stormers will host CHOC House parties, and the Cell C Sharks will take the CHOC children for a movie night. What an awesome experience that will be for these special kids and their families!
“We are extremely grateful to be part of the Vodacom Super Rugby initiative, especially in this, our 40th anniversary year. The children and teenagers with whom we work are superheroes themselves, having to face many a daunting challenge on their cancer journey. CHOC is proud to walk this journey with them and their families and we know they will be very excited to have a few real-life superheroes to spend time with” said Carl Queiros, Chief Executive Officer, CHOC Childhood Cancer Foundation SA.
To see all the exciting moments and to see what the players are doing for this amazing organisation throughout this Superhero Super Rugby season follow the hashtag #TacklingCancer..
The first event of the season, #SuperHeroSunday, is taking place on Sunday at Cape Town Stadium featuring all four Vodacom Super Rugby teams on the same day at one venue. The teams will be wearing their new jerseys inspired by Marvel’s Spider-Man, Thor, Black Panther and Captain America. Support this event and the many others coming our way this super rugby season, by doing so you’ll also be supporting CHOC.