Sho Madjozi on Apple Music’s New Artist Spotlight
Sho Madjozi sure is starting the year on a high note, with Apple Music featuring her on their New Artist Spotlight platform.
The Apple Music New Artist Spotlight develops talent by featuring a musician each month, focusing on the ‘hero artist’ and providing weeks of editorial support across the Apple music ecosystem. The artists chosen get featured on lists such as The A-List: South Africa, Best of the Week, Gqom Nation and more.
Previous South African artists to have benefited from Apple’s New Artist Spotlight include Simmy, Dope Saint Jude, Darkie Fiction, A Year On Earth, Dutchkid, Emerger and Thandi Ntuli – and that’s just a few.
This is another great achievement for the energetic Xitsonga rapper, who is fresh from releasing her highly anticipated debut album, Limpopo Champions League, on December 14, 2018. The album featured an array of styles that Sho Madjozi mastered, and includes hit Swahili single ‘Huku’ – which got her performing at big events and was on high rotation on TV and radio – as well as ‘Wakanda Forever’ featuring Nigeria’s YCee and ‘Wa Penga Na?’ with incomparable hip-hop hit-maker Kwesta.
The album saw Sho proudly celebrated her Xitsonga with the song ‘Kona’, which boasts an authentic energetic flavour from Limpopo. Having grown up travelling many African countries with her dad who worked with several NGOs, her pan-African sound, style and outlook was cultivated, manifesting itself later on in her life when she started performing at poetry sessions under the name ‘Maya the Poet’. It was around that time that she began writing for other performers, before OkMalumKoolKat convinced her to rap on his hit single ‘Gqi’, which saw her become a name in her own right.
These days Madjozi can be seen headlining high-level gigs across the continent and overseas, having recently performed at The Global Citizen Festival alongside international superstars like Chris Martin, Pharrell Williams, and Ed Sheeran, as well as Beyoncé and Jay-Z. One thing is for sure: her star is steadily on the rise.