SA designer Ryan Keys dazzles at London Bridal Fashion Week

SA designer Ryan Keys of Keys Fashion, dazzles with his bridal collection at London Bridal Fashion Week, ExCel London. Photo by Neil Elliott
A Keys Fashion bridal creation of organza, lace, pearls and ostrich feathers. Photo by Neil Elliott

Designer to the stars, Ryan Keys, is currently in London to promote his latest collection for the first time to global industry buyers at London Bridal Fashion Week with White Gallery.  LBFW, held at  ExCel London, is one of the top exclusive bridal supershows in the world.

His Keys Fashion London exhibition includes a showcase of 25 exquisite wedding gowns, alongside international bridal collections by Zac Posen, Marilee, Allure, and Theia.

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Jen Su and model Amber Gallagher for Bowen Dryden at London Briday Fashion Week. Photo by Neil Elliott

And the inspiration? “The inspiration is all about love,” explains Keys.  “It’s a lot in the detail— hand beaded with genuine pearls sourced from Mauritius, and flowing fabrics, for example. Then I’ve got quite a lot of my laces handmade from French Antilles. It’s all about the fine craftsmanship,  and the intricate detail, taking extensive care and time, that I believe, has taken my designs to another level.”

Jen Su with Ross Franks and Ryan Keys, London Bridal Fashion Week. Photo by Neil Elliott

In addition to his bridal collection, Keys has created couture gowns for international celebs including Shanina Shaik, and Zuri Hall — as well as Nomuzi Mabena, Enhle Mbali Maphumulo, Minnie Dlamini, Khanya Mkangisa, Khanyi Mbau, Tamaryn Green, and Nadia Jaftha.

And as for future projects? “I’m hoping to expand into Europe and the UK more.” Keys added, “as for the immediate future— it’s SA Fashion Week and straight into fittings as soon as I land!”

OUT & ABOUT WITH JEN SU: London Fashion Week

Special thanks to British Airways.

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