Lira Opens Up On Her The Voice South Africa Coaching Role

The third season of The Voice South Africa has kicked off with a bang and coaches Lira, Riana Nel, Riky Rick and Francois Van Coke have already started filling up their teams with some incredibly talented South Africans. As the blind auditions continue, we caught up with Lira who opened up to us about her return to the popular singing competition.

What do you hope to bring to The Voice South Africa coaching panel this year?

More enthusiasm, entertainment and great energy! I’m really thrilled to be back!


What does a contestant need to do to essentially convince you to turn your chair?

Each voice is unique and has different qualities and song choice is also a key factor – but I want to be moved. I want someone to give me no choice but to hit that button! If I have to think about it too much then I don’t believe they are for me. How I get moved is when people sing with sincerity, skill, conviction and honesty. These qualities come across and they are electrifying.

This season promises to be one of the best yet. Why should South Africans watch the show?

Yes, a lot of stops have been pulled to ensure this show is the best so far. There are changes in the first three segments (The Blinds, The Knockouts and The battles) that will leave you breathless! For now, you get to watch us put our teams together and it’s exciting and intense. It’s highly entertaining to see four well accomplished musicians begging upcoming talent to pick them as their coach. I love the humility of this part of the show. You see the intense competition between the coaches more in this round than at any stage of the competition. There are plenty surprises to blow your mind but you’ll have to watch to find out!

The Voice South Africa has been particularly successful. Why do you think audiences are drawn to this show?

I think everyone loves to see content that makes them feel good and inspires them. The talent we unearth is incredible and the journey we take to nurture and development is wonderful to witness. Also, the competitive nature of the show means that sometimes things get highly emotional and intense- the audience become as vested in the talent as we are.

Other than the show, what else can fans expect from you this year?

I recently appeared on the world premiere of an American and Canadian-based reality show titled ‘The World’s Best’ as an international judge. I was approached to become a part of this incredible variety show format which is one of a kind to find the world’s best to entertainer. It’s a massive platform and it will be watched by 180 million Americans which I am really excited about.

Catch The Voice South Africa Sundays at 17h30 on M-Net.

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El Broide
El Broide has had a long standing career within the entertainment industry. He has interviewed local and international celebrities such as Bonang Matheba, Gareth Cliff, Oprah, Giuliana Rancic, Jessie J, Buddy Valastro, Kris Jenner, Ryan Seacrest, Kelly Osbourne, and the late Joan Rivers (amongst others). El also owns PR and social media agency The Platinum Club and is obsessed with all things entertainment. From film to theatre to music, El loves it all.