16-year-old South African pop singer Josh Middleton wowed with his debut album ‘Never Give Up’ which released in 2018 and now, he’s back with a brand-new single which shows off a different side of him.
Josh dropped his new single ‘Stay’ late last week and shows a tremendous amount of growth as he embarks on a new era of his musical career. The single is a ballad and shows off the softer side of the singer in both vocal performance, lyrical content and sonic direction. Josh stripped down the theatrics and simply performs over a piano proving that there is so much more to the star than we had ever imagined.
“It was time for me to strip things down and stay true to myself and my sound. I wanted the music video to be as simple as possible and not take away from the song,” Josh says. The video sees the star in a moment of self-reflection as he pours his heart out in a church. Director Brett Jones from Tall Creatives adds, “Getting to work with Josh on his latest music video was loads of fun once again. The church/chapel location was a dream to shoot in and the natural light gave us some beautiful shots. There is something striking about a lone figure in an empty space and I think that visual worked really nicely with the tone and feel of the song. Ultimately, we hope the video adds value to what is an already power track.”
‘Stay’ is a powerful new direction for Josh Middleton and we’re really enjoying watching his talent grow and adapt as he gets older. ‘Stay’ is now available to stream or download on your favourite digital music platform now.