Zendaya is the latest star Tommy Hilfiger has tapped for a collaboration.
The actress has already designed collections for several clothing lines, most recently teaming up with Boohoo to create a 50-piece line of “chic, fashion-forward clothes” called The Zendaya Edit. Now, Zendaya is turning her attention to high fashion, and expanding on her role of Tommy Hilfiger’s latest global women’s ambassador.
The 22-year-old will be featured in the brand’s global integrated campaign beginning in spring 2019, while the Tommy x Zendaya collection will launch in February (19).
“Fashion is more than just wearing cool clothes,” she insisted in an interview with WWD. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”
Hilfiger, who previously partnered with supermodel Gigi Hadid and Lewis Hamilton on ranges, decided to join forces with The Greatest Showman star because of her ability “to make bold statements while always staying true to herself”.
“We were thinking about who’s next and she (Zendaya) just checked all the boxes,” he smiled. “She’s a movie star, a musician, a great personality. She really is an advocate of women. She is youthful, she has great, casual style and when you see her on the red carpet, she is magnificent.”
Following the upcoming Tommy Hilfiger fashion show, Zendaya will tour with the collection to a number of international cities. Though it hasn’t been confirmed whether Zendaya will follow model Gigi’s lead and walk the runway during the presentation, the 67-year-old is adamant “she could easily do it, she’s incredibly beautiful and has the right look”.