Will Smith teams with Onitsuka Tiger on surreal campaign

Will Smith is starring in footwear brand Onitsuka Tiger’s surreal new campaign.

The Hollywood superstar has teamed with bosses at the Japanese label, which is celebrating its 70th anniversary, on a 44-second video.

Released exclusively on social media and YouTube, the clip is scored by Puerto Rican rapper Bad Bunny and shows Will dressed in a bright yellow tracksuit and Onitsuka Tiger’s yellow Mexico 66 sneakers – with the outfit resembling the famous ensemble worn by Bruce Lee in incomplete 1973 martial arts film The Game of Death.


After a close-up shot of Will, the camera zooms out to his legs growing very long. He then is seen dancing past and over important monuments around the globe, such as mountain landscapes, the Brooklyn Bridge, and the Egyptian pyramids.

After rolling around in a subway carriage, Will then flies through the skies on the back of an eagle and in a hot air balloon that resembles his face.

Uploading the video to his Instagram page, the 50-year-old simply wrote: “Kickin’ It with @onitsukatigerofficial.”

While a brand spokesperson for Onitsuka Tiger commented that Will was the perfect choice for the advertisement.

“Will Smith is actively engaged in various projects such as those addressing environmental issues, having global, borderless influence on women and men of all ages via social media with his unique sense of humour and international awareness,” they stated. “And Onitsuka Tiger also strives to be a brand that provides Japanese technology and craftsmanship to the world via product design, making social contributions, and at the same time a brand that is more social media-friendly. Feeling this strong affinity, we decided to start this collaboration project.”