Tracee Ellis Ross first wrote pitch for haircare range 10 years ago

Tracee Ellis Ross first wrote a pitch for her haircare range more than 10 years ago.

The Black-ish star recently launched Pattern Beauty, which features a shampoo, three conditioners, a leave-in treatment and two serums, and she revealed that getting into the haircare business has been a long time coming.

“This has been 20 years of dreaming and 10 years of actively trying to make this happen,” Tracee told Harper’s Bazaar, adding that she began work on the line when her sitcom Girlfriends ended in 2008.


“Ten years ago, right after Girlfriends finished, I wrote my first haircare brand pitch. Originally the comment and response to me was, ‘What was my credibility?’ I ‘needed to partner with a professional.’ As I explained but was not listened to, for most of us curly girls, we are our best experts. We know our hair better than anyone else,” she explained.

The 46-year-old had been perfecting the line for years, combining products to find her own unique recipe for curly and textured hair.

“I had discovered that there was an absolute void in the market, and this was 10 years ago. The other piece was that the beauty industry at the time had not discovered the beauty and power of this community. And didn’t understand how much it needed celebration,” Tracee explained. “It’s been a process, it’s been a journey, and I am obsessed with the products.”