Actress Tracee Ellis Ross is proud to support women challenging what is beauty in 2016.
The 43-year-old black-ish star became the face of the new Nourish Your Next campaign for Kelloggs’ cereal Special K earlier this month (Mar16).
According to the company’s press release, the project is centred around nourishing and celebrating women’s inner beauty, and when Tracee hears the campaign’s slogan, ‘Strong is the New Pretty’, she is filled with delight over the message it delivers to the public.
“I think it means a lot of things,” she tells POPSUGAR of her view on the slogan. “In essence, what I love is that it continues to expand the definition of what we consider to be beautiful. Our culture of beauty has a limited idea at times and this campaign just keeps reminding us all that women are beautiful for so many reasons. Many of which don’t have anything to do with our physicality, in terms of our aesthetics. I love the message!”
Before becoming an actress Tracee worked in the fashion industry as an editorial contributor and a model.
Over the years the biracial daughter of black singer Diana Ross and white-Jewish music manager Robert Ellis Silberstein has seen a transformation as far as how women are depicted in the media and she hopes the trend of valuing the beauty of women from all ethnicities continues in the future.
“We are no longer in the time where there is only one and can be only one,” she notes. “There are women of all kinds, all shapes, all sizes doing themselves, being themselves, in such beautiful, out-loud ways. And it’s stunning. And I love it.”
However, Tracee thinks there is still much more work to be done when it comes to celebrating diversity in the media.
“I wish we lived in a world where there were enough images of women in every area so we didn’t feel the need to judge ones that were differently than the way we thought they should be,” she states. “I think women are full creatures and the liberation and freedom of women is something that we’re all fighting for, and it means something differently to everybody.”
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