Tennis star Naomi Osaka has been named as bareMinerals’ new brand ambassador.
Born in Japan to a Haitian father and a Japanese mother, Osaka has lived in the U.S. since she was a child and is now considered to be one of the sport’s most exciting talents.
Now, Naomi has been tapped by bosses at clean beauty company bareMinerals as a Power of Good Ambassador and will serve as the face of BAREPRO Performance Wear Foundation.
“To me, The Power of Good means being the best version of yourself without sacrificing integrity or putting others down,” she said in a statement. “With bareMinerals’ BAREPRO Foundation, I don’t have to compromise clean beauty and natural-looking results for performance. These formulas keep up with my active lifestyle and never fail to deliver.”
For the BAREPRO campaign, Naomi was photographed by Zoey Grossman in Los Angeles, California. Her beauty look was created by bareMinerals’ global make-up artist, Nikki DeRoest, with the snaps showing her posing in a dress and with her tennis kit.
“We chose Naomi not only because of her extraordinary athletic abilities and unmistakable passion for her craft, but also for the confidence, poise and perseverance she demonstrates on and off the court,” said president of bareMinerals, Jill Scalamandre, of the 21-year-old. “She is a remarkable person, and I am thrilled to welcome her to the bareMinerals family.”
Naomi, who is the reigning US Open and Australian Open champion, follows in the footsteps of other celebrity bareMinerals ambassadors, such as Hailey Bieber, Rosie Huntington-Whiteley, and Letitia Wright.