Tennis star Naomi Osaka has been tapped to front a new collaboration between Nike and Japanese luxury brand Sacai.
The 21-year-old sportswoman represents her birthplace Japan when she competes, even though she has lived in the U.S. since she was three years old, so she was the perfect person to be the face of a collaboration between American sportswear giant Nike and luxury Japanese brand Sacai.
“This collaboration was a special one because it was the perfect marriage of elevated Japanese fashion with the practical needs of my life as an athlete,” Osaka told Vogue.com.au. “It makes me feel edgy and confident, but in an understated way. The collection is just really cool and different from anything else you see in sportswear right now… Kind of futuristic, but also really wearable streetwear.”
Comprised of 11 pieces, the Nike X Sacai collection features apparel and sneakers and is available from the beginning of September. In a campaign image, Osaka wears a purple jacket over the top of a sports bra and running leggings.
The women’s world number one also explained how her style fits into both cultures, adding, “When I’m not on the court, I tend to gravitate towards pieces that are super unique and funky – it’s too tame for Japan, but too wild for America.”
The campaign comes months after Osaka left Adidas and signed an endorsement deal with Nike to wear their branded clothes on the court.
“I’m proud to become a member of the Nike family and excited about getting involved in all of the opportunities Nike has to offer,” she said at the time. “Nike has a legendary track record of writing history and I look forward to being a part of those moments for many years to come.”