Taylor Swift gives fans sneak peek at new merchandise

Taylor Swift has given fans a glimpse at what appears to be her new line of merchandise.

The Shake It Off singer, who has been teasing followers that she is gearing up to release new music on Friday (26Apr19) by sharing a countdown clock on her website, stepped out in New York City on Monday sporting pink floral shorts and a matching T-shirt, with one of the sleeves of her top printed with her name in a bold white font.

Later on, Taylor also wore a similar floral dress under a red blazer to her pal Gigi Hadid’s 24th birthday party, causing many fans to speculate that she is gearing up to unveil a line of clothing and accessories to accompany her upcoming seventh studio album.


“Could this be potential new merch?!?!!! The sleeve clearly says TAYLOR SWIFT!! #TaylorSwiftApril26,” one Twitter user wrote, while another commented, “Imma need this glittery flower merch in my life asap.”

A third added: “OMG (oh my God), what if she’s going to start her own clothing and jewellery line.”

The floral theme of her latest ensembles also nicely complements Taylor’s new pink dip-dyed hair, which she first rocked at the 2019 iHeartRadio Music Awards in March.

In addition, the superstar has been sharing clues that something major is on the horizon on her Instagram page, and in recent days has uploaded close-up images of pink sequin fabric, a light blue bicycle, heart-shaped jewellery, pastel tiles, and pink and yellow handbags. All of the snaps have been captioned, “4.26.”

If Taylor does end up dropping new tunes on Friday, it will be her first material since leaving Big Machine Label Group and moving over to Republic Records and Universal Music Group.