Finn Wolfhard has been unveiled as the new face of Saint Laurent.
The 16-year-old actor, who stars as Mike Wheeler in the cult-favourite Netflix series Stranger Things, has been snapped up to front the Fall/Winter 2019 campaign, the brand’s creative director Anthony Vaccarello announced on Instagram.
Wolfhard, who is also the frontman of indie rock band Calpurnia, appears in the slick campaign by photographer David Sims, dressed in a skinny two-piece suit styled with high-shine leather boots. In another image, the It star is seen wearing a striped shirt with a tie, leather jacket, and sunglasses.
The Canadian-born actor follows in the footsteps of Keanu Reeves and Travis Scott, who have both starred in campaigns for luxury French fashion house Saint Laurent, and joins the list of Stranger Things cast members who have been championed by the fashion industry since the show debuted in 2016.
Actress Millie Bobby Brown, who plays Eleven in the show, appeared in several campaigns during Raf Simons‘ time at Calvin Klein, while her co-star Sadie Sink, who plays Max, walked in Miu Miu’s Resort 2019 show. And Dacre Montgomery, who stars as Max’s older brother Billy, was recently tapped to front H&M’s new Stranger Things collection – a line filled with nods to the sci-fi series.
Season three of Stranger Things will debut on Netflix on 4 July (19).