Snoop Dogg has teamed with British footwear brand Duke + Dexter to create his own collection.
The Drop It Like It’s Hot rapper has created a limited-edition line comprised of 18 Duke + Dexter styles, including the Duke slipper-style loafers, Reed mules and Dexter slides. Each pair is inspired by the “pool to party” lifestyle and features Snoop Dogg motifs, such as the marijuana leaf, dice and his face.
“I wanted to try to bring something new and fresh to the collaboration and products. Snoop is such a legend and the weight of doing this well was always in mind,” Lee Rogers, head of product at Duke + Dexter, said in a statement.
”I really wanted to find a quote/lyric that could help encapsulate what Duke + Dexter are as a brand and what Snoop represents. The lyric we decided to use was, ‘La di da di, we likes to party we don’t cause no trouble, we don’t bother nobody…'” he added, referring to Snoop’s ’90s song Lodi Dodi, his cover of Doug E. Fresh’s La Di Da Di.
Only 1,000 pairs of each style have been made, with the shoes priced between $202 and $304 (£160 – £240).
The Snoop Dogg collection, which also includes poker chips, playing cards and a tote bag, launched earlier this week. Items are available to purchase from the Duke + Dexter website, the brand’s boutique in London’s Covent Garden, and at the Selfridges department store.
Duke + Dexter, which relaunched in March, boasts celebrity clients like Eddie Redmayne, Justin Timberlake, and Ryan Reynolds. All shoes are designed in London and handmade in a family-run workshop in Sheffield, England.