Skechers bringing back iconic style made famous by Britney Spears

Skechers is bringing back an iconic footwear style made famous by Britney Spears.

The California-based company first introduced the Skechers Energy design, a sneaker with chunky sole, to the market in 1999 and tapped the Toxic hitmaker to appear in an accompanying campaign.

Now, fans of the Energy can shop three new limited-edition colourways, including classic white and metallic silver, with each pair featuring the ’90s-era Skechers logo.


“When we look back at the thousands of styles released over the 27 years since we established Skechers, the Skechers Energy really stands out as a look that helped define our brand just as we were hitting our stride,” stated Michael Greenberg, president of Skechers.

“With Britney Spears as the face of the Skechers Energy at launch, it became our first massive global hit style and helped drive awareness for the Skechers brand around the world. We love that the chunky design Skechers originated is now all the rage in fashion footwear, driving massive excitement for our Skechers D’Lites collection. This anniversary is a perfect opportunity to re-introduce old and new Skechers fans to the style that started it all.”

The launch of the three new Energy styles is just the start of the revival, with an expanded collection featuring updated colours rolling out through the year.

Items are now available to buy from Skechers retail stores, the brand’s website and at select retail partners.

Executives at Skechers, which was founded in 1992, claim the Energy remains a best-seller, with an estimated 100 million pairs sold around the world to date.