Shay Mitchell tapped as global ambassador for Buxom Cosmetics
Shay Mitchell has been named as the global ambassador for Buxom Cosmetics.
The actress will work in collaboration with the beauty brand bosses throughout many different departments, including advertising campaigns, content creation and product development.
And Shay was delighted when she was first offered the opportunity to team up with one of her favourite make-up manufacturers.
“I worked with Buxom a while ago because I was a big fan of their lip glosses,” the Pretty Little Liars star explained in an interview with WWD. “When the partnership came up with (the opportunity) to have creative input on the upcoming lines, I was super excited.”
In a recent Q&A with New Beauty, Shay even named Buxom’s Plumpline Lip Liner in Hush Hush as one of her top products.
The 31-year-old has made a splash in the beauty world thanks to her online vlogs and make-up tutorials, which have garnered the attention of 3.2 million YouTube subscribers.
Her Buxom collaboration is not her first time working with a top brand either, as she was previously tapped as an ambassador for Biore Skincare in 2016 and starred in the company’s advertising campaigns for its Baking Soda Pore Cleanser, a dual-action liquid cleanser that aims to deep clean and exfoliate, and Baking Soda Cleansing Scrub, a concentrated powder cleanser that foams upon contact with water.
In the same year, Shay also released seven eye make-up palettes with Hollywood favourite Smashbox Cosmetics.
“I’ve always loved make-up,” she previously told PeopleStyle of the collaboration. “For me, when I get to play around with it, especially eyeshadows, I play a different character.”