Rita Ora stars in whimsical Thomas Sabo campaign

Rita Ora has been tapped to front Thomas Sabo’s whimsical new campaign.

The Let You Love Me hitmaker has signed a two-year deal with the German jewellery firm, with the gig seeing her following in the footsteps of Katy Perry, Poppy Delevingne, and Georgia May Jagger.

Now, Rita is starring in the brand’s spring/summer 2020 marketing imagery, titled Magic Garden, with one snap showing her posing in a sheer lilac top while surrounded by wildflowers, and another depicting her modelling a bracelet with her name on it and a dragonfly necklace.


“Spring awakening creates the desire for something new,” she commented. “Have the courage to be yourself and make your look your message. A style is perfect when it perfectly matches your look!”

The Magic Garden line includes jewellery and watches, including hero pieces such as the hummingbird, kaleidoscope, and dragonfly designs. There are also butterfly pendants, a pair of earrings shaped like rainbows, and charms featuring feather motifs.

The Thomas Sabo x Rita Ora Collection is now available.

Rita, 29, was named as the new global brand ambassador for the company last July and made her debut in the autumn/winter 2019 campaign.

“Rita Ora’s strength, passion, creativity and self-confident styling underline the long-term reorientation of global brand communication and the vision of the multi-faceted Thomas Sabo collections to make jewellery dreams come true for everyone,” a brand rep said in a statement at the time.