Rihanna was “proud” to wear designs from her Fenty line in a new photoshoot for U.S. Vogue.
The superstar appears on the November 2019 cover of the fashion publication and is seen posing in a beige jacket from her clothing brand, which she co-founded with bosses at luxury group LVMH in May.
Rihanna took to Instagram on Wednesday to upload a picture of the cover and noted that she was excited to be able to pose in items she had designed.
“So proud to be on another cover of @voguemagazine wearing my own designs from @fenty !!! On stands October 16th!” she wrote.
Rihanna was photographed by Ethan James Green, while Yusef Williams was in charge of her hair and Kanako Takase tasked with her make-up.
In the accompanying interview, the singer spoke about the development of her own fashion house over the past year or so and acknowledged that she was surprised when LVMH chief executive Bernard Arnault first reached out.
“I just thought, ‘Really? Is he sure? Like, now?'” the 31-year-old recalled. “And then you’re left with this opportunity that’s a really big risk for everyone involved. But I’ve never been afraid to take risks. That’s the thing that got me out of my own way. I was like, ‘You’ve never been afraid to do anything or try anything, regardless of the outcome.’ So I accepted, and we went full steam ahead.”
Since launching Fenty, Rihanna has won praise for her wearable garments and direct-to-consumer business model. And she’s determined to continue taking a hands-on approach to her clothing venture.
“I’m not the face of my brand, but I am the muse, and my DNA has to run all the way through it,” she insisted. “I don’t want anyone to pull up my website and think, Rihanna would never wear that.”