Rihanna crowned 2017’s most powerful celebrity fashion influencer
Rihanna has topped a list of the 10 most powerful celebrity fashion influencers of 2017.
The popstar has turned into a fashion and beauty mogul over the last few years, working with brands like Puma, Chopard, and Manolo Blahnik, as well as launching her own cosmetics line, Fenty Beauty, in September (17).
According to online retail shopping tool Lyst, she also sent searches soaring for brands like Gucci, Off-White and Puma after donning pieces from them, including the studded Gucci bodysuit she wore to Coachella earlier this year.
Hot on Rihanna’s heels is fellow popstar Selena Gomez, who also has a sideline career as Coach model. Louis Vuitton, Sandy Liang, and Rouje benefited from the “Selena effect” as well.
Model Bella Hadid came in third place, with actress and humanitarian Meghan Markle, who recently became engaged to Britain’s Prince Harry, placing fourth. Another royal landed the fifth spot, Catherine, Duchess of Cambridge, while U.S. First Lady Melania Trump took sixth place.
Two stars from the music world, A$AP Rocky and Harry Styles, bagged spots seven and eight, respectively. A$AP was lauded for helping Balenciaga, Calvin Klein and Gucci sell out of certain items, and British singer Harry’s bold tour looks from Gucci helped him win a place on the list. Rounding out the rankings is Kylie Jenner and Emily Ratajkowski.
“To name and rank the most influential celebrities in fashion, we monitored the spikes in demand created by 50 global superstars during the course of 2017, by looking at search and sales response to some of their most talked-about outfits,” the report reads.