Revlon has unveiled a lipstick collection inspired by the hit TV show The Marvelous Mrs. Maisel.
The Amazon Prime Video series stars Rachel Brosnahan as Miriam “Midge” Maisel, a housewife living in New York City in 1958 who discovers she has a knack for stand-up comedy.
Both Midge and her mother Rose Weissman, as played by Marin Hinkle, are meticulous about their beauty routines, which include coiffed hair and a seemingly endless array of lip colours complementing their tailored ensembles, and now Revlon bosses have launched a limited-edition lipstick collection to celebrate the programme.
“Midge’s own bold choices are a hallmark of the show and reflect her trailblazing spirit as she finds her own path to independence in the late 1950s and early 1960s,” a spokesperson for the beauty giant commented. “Revlon’s iconic Fire & Ice campaign debuted around the same time, marking the first time women were encouraged to wear make-up for themselves as a mode of self-expression.”
The Marvelous Super Lustrous Collection is comprised of two sets of high-impact, super moisturising Super Lustrous Lipstick. Take The Stage Reds features three bold shades – Fire & Ice, Certainly Red, and Cherries in the Snow, the latter of which Midge recommended to a shopper while browsing the Revlon counter in episode five of season one.
While the Stand-Up Nudes range includes three flattering nude hues – Pink Truffle, Blushing Mauve, and Rum Raisin.
“Revlon’s The Marvelous Super Lustrous Collection captures Midge Maisel’s courage and confidence, and embodies the spirit of today’s Revlon Live Boldly campaign,” they added.
Lipsticks in The Marvelous Super Lustrous Collection are priced at $19.99 (£16) and are available to buy exclusively from Amazon.com while supplies last.
The third season of The Marvelous Mrs. Maisel is slated for release later this year.