Prince Charles helps launch new fashion collection

Prince Charles’s charitable foundation has partnered with online fashion retailer YOOX Net-a-Porter to launch a clothing collection.

The British royal and Federico Marchetti, the chairman and chief executive officer of the Italy-based online retail company, has teamed up to create The Modern Artisan, a project which is designed to give young artisans the skills to make clothing collections to the highest standards.

Six Italian students selected from leading design school, Politecnico di Milano, will design the collection, while representatives from The Prince’s Foundation will work with six graduates from the U.K. while they learn how to produce the garments to meet the requirements of the luxury market at the charity’s headquarters in Scotland.


“Designed in Italy and crafted in the U.K., The Modern Artisan collection will be an important expression of how talent and technology can work across boundaries and borders,” Marchetti said in a statement. “This project, part of a long-term partnership between YOOX NET-A-PORTER and The Prince’s Foundation, will help equip a new generation of skilled men and women to fuse traditional craft with digitally-infused creativity – and, importantly, to do so sustainably, following the example of HRH The Prince of Wales who has dedicated the last 40 years to building a more sustainable future.”

The students’ works will be presented in their debut autumn/winter capsule collection of sustainable womenswear and menswear, which will launch in mid-2020 to celebrate the 20th anniversary of the online retailer. For the first time, The Modern Artisan’s products will be sold across all four of the group’s brands – YOOX, Net-a-Porter, Mr Porter, and The Outnet – and profits will be donated The Prince’s Foundation, an educational charity.

This isn’t the first time a member of the British royal family has got involved in fashion design – Charles’s daughter-in-law, Meghan, Duchess of Sussex, recently helped create a collection of workwear to promote the Smart Works charity.