Poppy Delevingne is fronting a brand-new campaign for H&M Home.
The British model/actress is passionate about interior design, and alongside her sister Cara Delevingne, she recently invited editors from Architectural Digest into their quirky Los Angeles pad.
Now, bosses at H&M Home have tapped Poppy to appear in the homeware and accessories brand’s first-ever At Home With… campaign, in which her west London home serves as the backdrop for their latest designs.
“A home is about surrounding yourself with things you adore and with this H&M Home campaign, I’m thrilled that I found so many pieces to fall in love with,” she said of the collaboration. “It’s also wonderful to be working with an up-and-coming interiors brand that has such an extensive variety of styles you can pick and choose from, especially since I like mixing textures, finishes, and colours.”
In one image, Poppy is depicted posing in a pale pink suit on a red velvet sofa decorated with cushions, while in another she sports a yellow slip dress while eating breakfast at a table.
Key products showcased include brass accessories, such as vases, candlesticks, a toothbrush holder, as well as a green marble cutting board, tray and accents, velvet cushions and a lampshade.
Regarding the campaign, Camilla Henriksson, H&M Home’s head of marketing and communications, called the 33-year-old a perfect match for the company.
“It’s always exciting to see H&M Home products in real-life environments and stepping into Poppy’s house was no different. She has this fun personal style and loves to play with colour, which is strongly expressed from room to room. To have the campaign in her home with Poppy starring in the images as well felt so natural, from an aesthetic and inspirational point of view,” she added.
The new products will be available to buy in H&M Home stores and online from Thursday.