Perrie Edwards has been named as the new face of Italian footwear brand Superga.
The singer is no stranger to the fashion world, having previously starred alongside her Little Mix bandmates in campaigns for the likes of sportswear label USA Pro and COLAB dry shampoo.
Now, Perrie is stepping out on her own for a gig with Superga, and is the fronting the label’s marketing imagery for the spring/summer 2019 collection.
“I’m really excited to be working with Superga on their new product range,” she said in a statement. “It’s a brand I’ve loved and worn for a while now, as I love the style and fit of their shoes. They’re really cute and so versatile, I love them!”
One image shows Perrie posing on a table in a neutral ensemble while displaying a pair of basic white Superga sneakers, while another depicts her in a denim outfit and sporting the new Cotrope style which features white canvas and rope detailing around the sole.
There are also several other Perrie-approved designs in the latest collection, including sneakers with the Superga logo in bold font.
Taking to Instagram, a Superga representative uploaded snaps from the campaign and shared, “OMG (oh my God), it’s #PerrieForSuperga. We asked none other than fashion icon @PerrieEdwards to curate her perfect Superga summer capsule wardrobe. Hand-picked by Perrie, this is the perfect edit for anything from festival escapades to beachy summer fun – any occasion is a #PerrieForSuperga occasion!”
Perrie, 25, follows in the footsteps of Superga brand ambassadors such as Alexa Chung, who recently designed a capsule line for the brand, and stars including Rita Ora, Suki Waterhouse, Binx Walton, Abbey Lee Kershaw, and Pyper America Smith.