Orlando Bloom tapped to front Boss eyewear campaign

Orlando Bloom is fronting the new campaign for Boss’ eyewear collection.

The Lord of the Rings actor recently took to Instagram to announce his latest gig and share a slideshow of black-and-white snaps of the marketing imagery.

“Excited to share a sneak peak (sic) preview of my new eyewear campaign with @boss. Stay tuned for more to come… #BOSSeyewear,” he captioned the pictures.


One image shows Orlando holding a pair of black glasses up to his face, while another depicts him wearing a pair of glasses with square frames and gazing into the distance.

The star’s post quickly attracted thousands of likes from fans, as well as a comment from his fiancĂ©e Katy Perry, who simply wrote: “Last photo.”

Full campaign imagery is expected to drop shortly.

Previously, Orlando starred in the advertisements for the Boss Orange fragrance for men, with the debut campaign released all the way back in 2010.

“Boss Orange is a brand with which I immediately identify a sense of casual attitude and spontaneity,” he said at the time. “The new campaign makes sense for me and I am proud to represent the company. It has been really fun.”

Of late, One Direction singer Liam Payne has also starred in a Hugo Boss underwear campaign and Chinese actor Li Yifeng has just been announced as the face of the company’s 2020 Chinese New Year Capsule collection.