Nathalie Emmanuel and Georgia May Jagger among Pandora’s new muses

Nathalie Emmanuel and Georgia May Jagger are fronting jewellery brand Pandora’s new campaign.

The Game of Thrones actress and the fashion model have been tapped to appear in the Danish company’s new Pandora Muses marketing imagery, which looks to celebrate self-expression and diversity.

Individual portraits depict each star posing for the camera while showing off delicate pieces from Pandora’s upcoming ranges, with the duo also seen in a group shot with fellow Pandora Muses, including dancer/actress Larsen Thompson, artist Tasya van Ree, influencer Margaret Zhang, and model Halima Aden.


“Our Pandora Muses represent the duality and diversity within and between every woman, as well as the values Pandora stands for: they’re diverse, approachable, inclusive, expressive, stylish, socially and environmentally responsible and, above all else, true to themselves,” said Vita Clausen, Pandora’s global PR director. “We’re extremely proud to work with this community building a tribe of inspirational women.”

In addition to the campaign, each of the women takes centre stage in a series of videos, in which they share stories, offer candid testimonials, and promote the places that have special significance to Pandora.

Regarding the collaboration, Larsen explained that she was thrilled to be working with women who she finds to be genuinely inspiring.

“Partnering with Pandora meant exploring a bolder side to myself and telling my story and doing so, alongside a diversely talented group of women that I’m honoured to call my muses,” the 18-year-old added.