Millie Bobby Brown defends selling eye cream for teens in new beauty collection

Millie Bobby Brown has defended creating an eye cream for teenagers in her new beauty collection.

The Stranger Things star launched her clean make-up and skincare line, Florence by Mills, which features beauty staples such as the Zero Chill Face Mist, Cheek Me Later Cream Blush, and Dreamy Dew Moisturizer, late last month.

However, it was the addition of the Swimming Under the Eyes Gel Pads and the Look Alive Eye Balm that has prompted Millie to speak up and explain why she included products that have been traditionally aimed at older women.


“Eye balm has been kind of objectified for older people to take away the wrinkles,” she told Allure. “For me, I wanted to do a youthful one to brighten up your face and use it to take away dark circles if you’re studying late at night or you’ve got to go to school early in the morning.”

The eye balm and eye gel pads have sold out on since dropping on 26 August, along with most of her debut beauty collection.

And throughout the creative process, it was the whale-shaped Swimming Under the Eye Gel Pads that the 15-year-old was adamant had to be included, because she suffers “from puffy eyes in the morning”.

The Look Alive Eye Balm features a formula spiked with caffeine, a peptide blend, and cucumber extract.

“I wasn’t like, ‘I definitely need a peptide blend.’ I had no idea. I just knew I wanted botanicals, vitamins, and flower extracts involved,” Millie shared, before revealing that calming ingredients like lavender, rose, and cucumber were on her mood board during the creative process for Florence by Mills.