Fans of the Kingsman films can now smell like secret service agents thanks to a new line of men’s fragrances created with the help of director Matthew Vaughn.
The English filmmaker, who masterminded Kingsman: The Secret Service and Kingsman: The Golden Circle, has teamed with bosses at lifestyle brand Coty Inc to come up with a scent inspired by the hit movies.
“As a unique, quintessentially British lifestyle brand, Kingsman fits perfectly within Coty Luxury’s portfolio and nicely complements our strong luxury men’s fragrance business,” said Coty Luxury president Edgar Huber. “Through our combined strength in storytelling and Coty’s marketing and commercial expertise, we are uniquely positioned to translate the Kingsman universe into a success in fragrances.”
The fragrance will be available in February, when prequel The King’s Man, starring Ralph Fiennes, Gemma Arterton, Rhys Ifans, Matthew Goode, and Djimon Hounsou, hits theatres.
“This partnership is a further evolution of the Kingsman brand, a collaboration that represents the same high quality and craftsmanship the Kingsman portfolio is known for,” Vaughn added.
“Working with Coty’s expertise in fragrance, and with a truly exciting campaign to come, I look forward to the launch of the newest addition to the Kingsman collection.”
Vaughn previously teamed with bosses at the men’s style brand Mr. Porter on a range of items inspired by the franchise and with Glendronach distillers in Forgue, Scotland on a Kingsman Edition 1991 Vintage whisky.