Maggie Q is launching an environmentally-friendly activewear line.
The Nikita actress has designed a collection called Qeep Up – pronounced Keep Up – which features leggings, shorts, tank tops, sports bras, bodysuits, T-shirts, and swimwear all created from recycled ocean waste.
The clothes are made from yarn sourced from plastics collected on the east coast of America, are manufactured in ethical factories in California and will come in packaging that is 100 per cent biodegradable within a year.
The 40-year-old told WWD that she “set out to create a company that is completely conscious” because of her “love of conservation” and her animal rights and environmental activism.
“I didn’t set out to be a designer or have a line just to have a line, but I’ve been an ocean conservationist for 20 years,” she said. “I was born and raised in Hawaii so my first love is the ocean. I’ve been an activist and fought for marine mammals for many years and wanted to do something that created a larger platform to talk about our oceans and the problems we’re having with plastics and overfishing. This line is my gateway to that.”
The Designated Survivor star first had the idea for the collection 10 years ago but she waited until the quality of recycled yarns were good enough to compete with non-recycled ones, and funded the entire project herself.
“Every cent of this is funded on my own, I don’t have one investor,” Maggie stated. “I know I need that, but I think if you really love something, you’ll find a way to do it. I’ve done everything backwards but my hope is to get my message out there and get people to like it and go from there.”
The collection, which ranges in price between $65 (£53) and $125 (£102), will be available on the brand’s website from Monday. Proceeds from items featuring the signature Ocean Tie-Dye Project print will be donated to an ocean conservation group.