Little Mix are “so proud” of their new cruelty-free, vegan make-up line.
It was announced in July (18) that the four piece – Jade Thirlwall, Jesy Nelson, Perrie Edwards and Leigh-Anne Pinnock – were gearing up to launch a cosmetics line, after earning their beauty stripes with their own perfume range and teaming with Simple on skincare products.
On Thursday (13Sep18), LMX hit British store Boots’ website and will roll out into shops across the U.K. on Monday.
“It’s finally here,” Jade exclaimed on Instagram. “Our very own make up range @lmxbeauty is out NOW exclusively at @bootsuk online and in stores from Monday! We are so proud of what we have created together. Our make up is cruelty free and vegan friendly and is truly something we wear with pride ourselves and can’t wait for you to too!”
The line is made up of 19 items, including the Shout Out to my Pout Matte Lip & Liner Collection, face palettes, face gems and make-up brushes.
Prices range from $8 (£6) for the You’re a Gem Face Gems, to $52 (£40) for the Get The Luxe Mega Beauty Edit which features lots of items from the line.
A dedicated LMX Instagram account has also been set up for fans
“Cannot believe we are announcing our very own make up brand!” Leigh-Anne posted to her followers. “This is LMX guys @lmxbeauty and it is out NOW exclusively to @bootsuk stores and online! We have put so much time and effort into making this perfect for you guys! We hope you love it as much as we do! Cannot wait to see you guys looking fabulous with it!”