Little Mix’s Leigh-Anne Pinnock launching swimwear line

Little Mix’s Leigh-Anne Pinnock is gearing up to launch a line of swimwear.

The British singer, who stars in the girl group alongside Jade Thirlwall, Perrie Edwards, and Jesy Nelson, often shares glamorous photos of herself posing on beautiful beaches on social media.

Now, Leigh-Anne has taken her passion for swimwear a step further, and announced on Wednesday (03Apr19) that she has designed a line of bikinis under the brand name In’A’Seashell with her friend Gabrielle Urquhart.


“So for the past year and a half I’ve been working on something very, very exciting with my girl @gabriellenikita,” the 27-year-old wrote on Instagram. “We are so excited to reveal we will be launching our very own swimwear brand called @inaseashell a brand that not only promotes self-love but encourages anyone who wears it to feel confident and sexy AF (as f**k)! So this summer we’ve got you covered because it’s launching in April! So keep your eyes PEELED and your ears OPEN! It’s coming.”

Leigh-Anne didn’t share an exact launch date and a website for the company is yet to go live. However, the star has shared an image of her herself and two other women wearing black bikinis on a beach on her own and In’A’Seashell’s Instagram accounts.

Accordingly, the premise of the line and its message of body positivity has sparked enthusiasm among fans, with one user writing, “This looks so amazing, I can’t wait to purchase some!!” and another adding, “Love it, well done @leighannepinnock you’re the fashion guru!!! I think you’re gonna be the next Victoria Beckham….she better watch her step!”

In addition to working on In’A’Seashell, Leigh-Anne was named as the new face of Umbro last month, and is fronting the spring/summer 2019 campaign for the sportswear label.