Lil Nas X and Justin Bieber have gone shirtless for a seductive new Calvin Klein campaign.
The music stars appear as part of a showcase for the brand’s Spring 2020 collection, which also features model Kendall Jenner, Euphoria’s Hunter Schafer, and musicians Maluma, SZA, and Lay Zhang.
The DEAL WITH IT campaign, shot by photographer Mario Sorrenti, is described by the brand as a celebration of “unapologetic confidence and self-love”, and each of the famous faces were chosen for “their willingness to bare themselves to the world.”
To coincide with the launch of the star-studded ads, a video directed by filmmaker Bardia Zeinali was released. It features the entire cast dancing and posing in front of the camera while wearing head-to-toe Calvin Klein.
“An ode to self-expression, each set captures the talent in their own exaggerated world, with stripped-back and raw elements that are inherent to the brand and drive home the DEAL WITH IT narrative,” representatives for the brand said in a statement.
Lil Nas X posted the campaign video on Instagram, and joked that he had no idea what was going on in the clip.
“bro idk (I don’t know) what the hell is going on… @CalvinKlein. Deal With It. #MYCALVINS,” he wrote.
Kendall also shared the video with her 123 million followers on Instagram, and wrote: “i love my @calvinklein. deal with it. #MYCALVINS.”
According to the American fashion house, DEAL WITH IT is an expansion of last year’s hugely successful #MYCALVINS campaign, which starred Yummy hitmaker Justin, model Kendall, Billie Eilish, and Shawn Mendes.