Kim Kardashian is in talks with bosses at Coty over a deal to create a new make-up line.
Executives at the U.S. beauty giant, which also owns brands such as Clairol, Max Factor, OPI, Rimmel, and Wella, are negotiating a possible collaboration “with respect to certain beauty products,” according to a regulatory filing posted on Wednesday.
Coty already has a majority stake in Kim’s younger sister Kylie Jenner’s Kylie Cosmetics label, having completed a deal worth approximately $600 million (£479 million) late last year.
According to editors at Bloomberg, chief executive officer Peter Harf said during a conference call with analysts on Monday that he’s “good friends” with Kim and Kylie’s mother and business manager, Kris Jenner.
“I’m very proud that the Jenner family is working with us and have access to them and to other people who are big opinion leaders on social media,” he stated.
Kim already has her own hugely successful make-up collection, KKW Beauty, with the brand previously offering up collaborations with model Winnie Harlow and make-up artist Mario Dedivanovic.
The mother-of-four launched her beauty venture back in 2017, with the company estimated to have raked in more than $100 million (£80 million) in revenue the following year.
The rumoured deal comes just days after it was alleged by writers at Forbes magazine that Kylie had faked her billionaire status and lied about her wealth.
Editors suggested the reality TV star and make-up mogul had doctored tax documents for her Kylie Cosmetics company, specifically the $1.2 billion (£959 million) valuation from when it was purchased by Coty last year, to swindle herself onto the title’s famous billionaires list. The 22-year-old later rejected the claims.