Kendall Jenner was confused by original name of Kim Kardashian’s shapewear line

Kendall Jenner was confused by the original name of Kim Kardashian’s shapewear line.

The reality TV star came under fire in June when she announced the launch of her solutionwear line, Kimono, with many people accusing her of being insensitive and disrespectful to Japanese culture, and she subsequently dropped Kimono and rebranded the line as SKIMS in August.

In an interview with New York Magazine, the 39-year-old revealed that her half-sister Kendall came to her after the backlash and explained that the original name had been rather baffling.


“After the fact, Kendall was saying to me, ‘But I was so confused by the name Kimono because it’s, like, are you selling kimonos? You’re selling underwear.’ And I was like, ‘I just didn’t even put two and two together.’ I thought, ‘I love the name Kimono,'” Kim admitted.

The KKW Beauty mogul previously insisted that she had “innocent intentions” when she picked the name and she repeated her stance in the interview to respond to those who have accused her of using Kimono as a publicity stunt.

“We didn’t think about it, you know? Now, people come to us and say, ‘Oh, you guys planned that, didn’t you? That was too good of a buzz,'” she recalled. “I was like, ‘Yeah, I wish.’ Like, I have millions of garments I’m stuck with. I would never try to offend a culture or lose out on all this potential product.

“And not one retailer, not one person we went to, said that they thought we might have a problem, including my friends and business partners, some of whom are Asian.”

Kim decided to rebrand her shapewear line after two million garments had been made with the Kimono logo printed inside and she previously shared a video of her trying to come up with ways to re-label the clothes with the SKIMS name.