Keanu Reeves unveiled as new face of Saint Laurent

Keanu Reeves is branching out into the world of fashion as the face of Saint Laurent’s Fall 2019 menswear campaign.

The Matrix star’s latest venture was announced by the luxury brand’s creative director Anthony Vaccarello on Tuesday (30Apr19) in a series of images of the actor looking chic in the label’s signature clothing.

The three black and white shots, captured by fashion photographer David Sims, capture chilled Reeves wearing a black leather aviator jacket with a shearling collar, a pinstripe suit and aviator sunglasses, and a classic motorcycle jacket.


Reeves joins a long list of celebrities, who have served as ambassadors for the label, including Travis Scott and Zoe Kravitz, and the new style role could not have come at a better time for the action hunk – he is currently in tip-top shape after completing his role as a hitman in

John Wick: Chapter 3 – Parabellum.

Reeves had to devote himself to intense workout routines with his trainer, Patrick Murphy, who tells Men’s Journal magazine the actor’s impressive new physique came about through dedication.

“Keanu is an animal,” Murphy says. “I never have to convince him to do another rep. But our workouts are designed to make him feel good and strong, not destroy him, because he is getting so beat up during the shoot as it is.”

He adds, “I am always blown away by his level of commitment. There are no quick edits to save him, he is stunt fighting with dozens of guys at a time, and really selling it. By the end of filming he is almost as battered and bruised as the character he is playing. There is the heart of a warrior in there.”