Kate Hudson’s fitness brand Fabletics has terminated its partnership with YouTube star Myka Stauffer after she came under fire for re-homing her adoptive son.
Stauffer – a popular vlogger with more than one million combined subscribers across both her YouTube channels – and her husband James sparked fury last week by revealing they had given up Huxley, the Chinese-born four-year-old they adopted as a baby in 2017, claiming they could not meet the autistic child’s additional medical needs.
After fans of the athleisure brand declared they wouldn’t buy products if they continued to work with Stauffer, Fabletics officials and Hudson herself made it clear they had parted ways with The Stauffer Life star.
“Hello, I would like to know if you are still working with Myka Stauffer, or have plans to In the future,” one Instagram user commented on a post from the brand. “If so, I unfortunately I won’t be purchasing from your company any longer, as I don’t want to support child abandonment and neglect.”
The Fabletics team replied, “We appreciate you flagging this. We can confirm that Fabletics is no longer working with Myka,” a sentence they have been repeating across social media channels when asked about Stauffer.
Hudson, who co-founded the company in 2013, also directly wrote to a fan telling them the brand’s sponsorship deal with Stauffer had been “terminated”.
Stauffer has also lost deals with brands such as Playtex Baby, restaurant chain Chili’s and Mattel, following her controversial announcement.
In a tearful video announcing her family’s decision to give up Huxley, she said: “After multiple assessments, after multiple evaluations, numerous medical professionals have felt that he needed a different fit in his medical needs. He needed more.”